We originally designed the visual identity for Calexo a few years ago. Recently, they’ve launched a new line of tall cans and flavors both with and without THC that really exemplifies the fun and artistic visual aesthetic of the brand. We love to see and taste it!

The purpose of the Bauhaus meets Opart style is to cue the consumer that there’s something special in the can that can change the consumer’s perceptions (both literally and figuratively) of what a beverage can be.