“Esche” private label packaging graphics are based on numbers: each number defines its own product group, thus creating an orderly system that customers can easily navigate. Display fonts are used to designate the product number, which allows the numbers to fit into the composition as graphic elements.

The idea of a number on a package has a reference to the shopping list, when we make a shopping list, we write down the items under the numbers, so the numbers are shown on the products of the “Esche” brand. Thus, private label “Esche” is your shopping list!