Makers & Allies

1147 Marsh St, San Luis Obispo, CA 93401, USA

With a legacy deeply rooted in Lodi, California, Michael David Winery, a family-run institution for over six generations, remains committed to the land, community, and the spirit of its hometown. Their Freakshow wines are a testament to their daring approach, breaking free from conventions, and embracing the strange with this legacy brand for more than 20 years.

In our reimagined label design, we gave the larger-than-life personalities of Michael David Winery’s ‘Freaks’ their moment in the spotlight. Bringing these characters off the label and into the real world was our goal. By using the magic of studio and lifestyle photography, we’ve breathed fresh life into this remarkable brand, inviting its captivating characters to step boldly into reality.

Welcome to the extraordinary world of Michael David Winery and their captivating ‘Freaks’.


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