Perched in the rugged coastal mountains of Santa Barbara, California, Outpost grows frontier flower far from the pedestal of pretension. Outpost is many things (sun-grown, sustainable, and family-operated to name a few) but it is definitively not highbrow. Think an ice-cold Coors on the back of a dinged-up pickup. Or don’t – just light up and enjoy the ride.
In pairing its casual, straightforward ethos with an iconic and cohesive package lineup, Outpost emerges as genuine and trustworthy, but with undeniable charm. We hid a few on-brand easter eggs, because of course we did. From a toking mountain lion on the gusset (alluding to where the flower is grown) to a pair of eagles sharing a joint, the package delivers on details that speak to the brand that the consumer can dive into after rolling a j and enjoying some of Outpost’s jazz cabbage.