Toronto, ON, Canada

A conceptual rebrand and package redesign of Flow Alkaline Spring Water from Ontario, Canada.

Flow Water is a premium bottled water company that has built its brand around the concept of sustainable, and health-conscious hydration. Create a visually appealing, energetic, and aspirational brand identity for Flow Water that resonates with consumers who are actively engaged in fitness and wellness activities.

Utilize the color and gradient scheme to differentiate different variants of Flow Water, with each stage of the workout process represented by a specific gradient on the label.