Sunhouse wraps up Christmas for Peroni

Independent brand design agency Sunhouse has created limited edition packaging for Peroni Nastro Azzurro’s Christmas 2023 campaign. With flair and effortless style, the festive design reflects the brand’s place as a beer of celebration as it inspires everyone to ‘Live Every Moment’ this holiday season.

A timeless icon that embodies the very best in Italian craftsmanship and style, Peroni has been bringing the uplifting refreshing taste of its premium lager to consumers around the world since 1963. Seeking to elevate its presence in off-trade channels, the spirited brand decided to celebrate this Christmas with a campaign that encouraged consumers to elevate life’s moments with passion and flair.

Sunhouse was brought on board to craft packaging and in-store activation that boldly redefined Peroni in this space, delivering impact in true Italian style.

Sunhouse began by reimagining Peroni’s blue ribbon to be more fluid and free. It is now not only a symbol, but a way for the brand to express itself with purpose, passion and flair. Decorated with delicate snowflakes, it weaves itself through Peroni’s logo on in-store displays and on pack. Wrapping itself around the bottle with elegant finesse, the blue ribbon is now fit for the festive season.

The creative also pushes how the brand’s classic Amaretti Marque is applied, giving different elements the space to stand confidently on their own and allowing Peroni to revel in its accomplishments as one of the world’s most distinguished beers.

“At Peroni, we have a long established philosophy that it’s not what we do, but how we do it,” comments Camilla Scognamiglio, Global Marketing Manager, Peroni Nastro Azzurro. “Sunhouse’s work on our Christmas campaign is a perfect example of just that. Catching the eye with flair and distinct Italian style, the creative strikes the exact right balance, authentically delivering impact to engage new audiences as we wish all a Buon Natale.”