Naji Lime Juice Sachet

Naji brand has a long history in the production and distribution of its lime juice.

Regarding the packaging design of Naji lime juice, after reviewing the available packaging in the market, I finally decided to create a new design and deconstruct the packaging design of this product. So I started brainstorming and started the product story by creating the character of the lime juice ocean sailor.

The character of a small green lime whose dew on its face shows its freshness, the idea of the hat it wears originates from the manual citrus juice that has been used since ancient times and is reminiscent of the brand’s history in product production.