Thug Bear Cider

“Thug Bear” is a line of semi-dry cider with juicy flavor.

The concept is based on the “Thug Life” meme realized with the help of modular graphics. The mascot of the line is a bandit bear who is not bothered by anything. The graphics are clear, but they are diluted by bright, juicy colors of the labels, corresponding to the flavors of the drinks.