Highland Mountain Blended Malt Scotch Whisky


Chicago, IL, USA

Introducing Highland Mountain Blended Malt Scotch Whisky, originating from the heart of Scotland in the Highlands. This brand is dedicated to showcasing the natural beauty and environment of the Highland Mountains alongside the bustling urban life of the big city. It delves into the region’s rich distilling heritage and quality with the introduction of both a Blended Malt and a Peated Blended Malt Scotch Whisky.

The brand aims to capture the essence of the modern rugged drinker who enjoys exploring the Highlands but is equally at home in an urban setting.

Brand Hatch Creative was tasked with developing the brand, creating a design, message, and direction for the product. The bottle itself traverses various terrains, incorporating foil, an upper label, and textured lower label with high-quality finishing. The label shape mirrors the ruggedness of the Highland Mountains but with a modern twist for the urban drinker. The upper layers and landscape of the Highlands are depicted, and the background pattern resembles the charred wood inside the barrel, symbolizing the influence of the barrel on both the flavor of the whisky and the brand itself.

We crafted a unique brand system that seamlessly merges traditional typographic elements with an urban texture, blending the old with the new. The whisky is thoughtfully developed for the modern drinker. Both expressions receive similar treatment, distinguished by a variance in color palette. For the Peated release, a red accent has been introduced to symbolize the smoking of the peat in the whisky.

Highland Mountain is the brand for the explorer, the adventurous rule-bending whisky enthusiast – “Whiskey on the Edge. The Rugged Explorer.”