M&Ms X IPL – Introductory Packaging

To introduce the exciting array of M&M’s flavors to the Indian market, we designed an irresistible introductory packaging that capitalizes on the immense popularity of the IPL season.

The introductory packaging is a vibrant collection, featuring IPL jerseys and integrating the cricket theme in a way that’s fun and inclusive for all genders. This collaboration between M&M’s and the IPL celebrates the shared passion for fun and creates a unique way for fans to experience the IPL while enjoying their favorite M&M’s flavors.

To create a cohesive design, we started by identifying the key personality traits of the mascot and the IPL team. We then looked for flavor profiles that mirrored that energy.

Faculties: Prof. Pritesh Bhatia and Mr. Jaimin Bhavsar
Institute: GLS Institute of Design, Ahmedabad