One for the Trophi cabinet


Creativeworks, 7 Blackhorse Lane, London E17 6DS, UK

SoreThumbStudio worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets.

SoreThumbStudio were challenged with building a consistent brand architecture that can flex across a multitude of different packs formats and sizes, and a strong design language that would be instantly recognisable throughout a segmented customer experience, making it easier to shop across different supermarket departments.

Understanding that consumers eat with their eyes, SoreThumbStudio made sure the food images were centre stage, taking up at least half of the pack front and looked super appetising. Taking inspiration from the abundance and eclecticism of mezze style dining, all the Trophi food photography is shot from a birds-eye view and all the crockery, cutlery and other props used were consciously rustic and different.

Trophi, quite literally means ‘Greek food’, it brings the enjoyment of a Greek holiday to your dining table, and every Trophi pack has a postcard message introducing consumers to the brand.

SoreThumbStudio worked closely with the client team in the creation of Trophi’s positioning, naming and tone of voice, through to brand identity design, packaging design and art direction of all the food photography.

Trophi launches in Asda from April 2024.