Emro Ice Cream

For this project, we were tasked with creating a packaging design for the popular Emro line of ice creams for 3 specific flavors. The approach to this design was highly innovative, choosing to directly utilise the beauty of national ornaments which could be found throughout Uzbekisan.

The design itself is split into 3 distinct areas, the top of the package consists of vibrant ornament art with eye-catching colors tailored to each flavor. The middle features the logo and “Emro” text and the bottom illustrating the content of each unique taste, conveyed through heavily stylized art. Additionally, the ice cream which stands at the front of the design was retouched to further enhance the bite effect and ultimately reinforce the irresistible flavor of the product itself. Overall, the combined variety of differing art styles which were utilized led to the design being highly captivating and memorable. Making the brand truly stand out.