Rois premium dried fruits

HISTORY

Our client – “Victoria Nuts” asked “Modern World Studio” to create a packaging design for a new line of dried fruits without added sugar.

Our team’s goal was to create a design that tempts and a recognizable packaging that stands out from competing products on the shelf

THE SOLUTION

A source of inspiration for the design is the freshness of the aromatic, fresh fruit that literally comes to life on the packaging. The image is divided into two: the natural fruit is visually completed by small pieces of sweetness – and the finished product is dried fruit without sugar.

The scale of the image and the use of a top-view effect reinforce the feeling of realism. Perspective adds depth, and eliminating the perspective cuts adds the desired immediacy and naturalness to the design. The result is packaging that catches the eye and leaves no doubt about the qualities of the product.