THIS SMELL! – Air Freshener Packaging Design

«THIS SMELL!» is a brand of air fresheners that hints that it is time to use it. A series of illustrations depict icons that cover their noses in various ways: with their hands, fingers, a clothespin or a cloud of smell, which say that they do not like the smell. The brand is frank, it does not try to hide the presence of bad smells in nature, on the contrary, it talks about them and is ready to help in the fight against them.