TYAP-LYAP. Art supplies

TYAP-LYAP — concept brand for the production of art supplies.

TYAP-LYAP translated from Russian means to do something carelessly, quickly, in a hurry. Often young children draw like this. They stain everything around them in an attempt to capture the imagination. The concept of the brand, which produces art products, conveys the idea that children’s random drawing is fun and exciting. The main technique on the packaging is to display the tool with which the brand name is written. The inscription is made sloppy and crooked to emphasize the cheerful mood of the brand.

TYAP-LYAP is a reflection of children’s freedom and fun in drawing.