Growth Coffee | Coffee packaging design

The project involves designing from scratch visually appealing packaging for new roasted coffee brand. The client requested a modern and authentic look that captures the spirit of the various coffee-producing countries represented in the brand’s products. The concept is rooted in cultural entrepreneurship, with cultural values and diversity integrated into the branding and brand philosophy.

Our agency embarked on this project by drawing inspiration from the ethnic costumes, patterns, and authentic colors of various coffee producing regions. These elements form the visual communication between the brand and consumers create a minimalist and modern aesthetic with clean, simple geometric designs and bright, eye-catching ethnic colors.

By incorporating these elements into the packaging design, we aimed to design a visual identity that not only stands out on the shelves but also reflects the rich diversity and origin of the coffee beans, showing respect for their agricultural producers. Our goal was to create packaging that is both eye-catching and culturally authentic, ultimately enhancing the overall experience for consumers worldwide. Each package tells its own visual narrative about the product.

The color system was developed under the same principle, forming part of the visual language of the packaging. This system allows for quick identification of each SKU and is easy to scale and adapt for future products.

Another important part of the visual language is the typographic grid we developed for this packaging. It is designed to make it easier for the eye to catch each product on the shelves, adding identity to every package.

For several products, we also added an infographic system for consumer convenience that visually communicates more about the coffee’s characteristics and nature.