St. Andrew’s cross

I designed innovative and minimalist packaging, without any graphics, focusing on a single detail to highlight the most important element: transforming a simple rectangle into a St. Andrew’s cross. This packaging is composed of four rectangles, each with a short side inclined at 45 degrees. This inclination allows the four rectangles to fit together, forming a St. Andrew’s cross.

The goal of this design is to exploit the rectangular shape to create something unique and functional. The St. Andrew’s cross, in addition to being visually distinctive, offers an innovative and practical closing system. Unlike traditional rectangular cases, this cross is much easier to handle and fit together, ensuring greater safety and stability in containing the product.

The strength of this packaging lies in its ability to transform a common shape into an unexpected and original solution. This design not only captures attention with its unusual shape, but also represents an elegant and functional way to present the product, making it distinctive and memorable.