Chick’n Fryz Brand

Chick’n Fries Story

In the heart of Cairo, where ancient history meets modern innovation, a culinary revolution is taking place. Chick’n Fries by Fried Chicken is more than just a fast food restaurant; it’s an artistic experience that redefines the humble fried chicken sandwich.

Inspired by the intricate details and skilled craftsmanship of Michelangelo’s paintings, our chefs have created a visually stunning and delicious menu. Each sandwich is a work of art, a canvas on which our culinary artists express their passion.

Imagine a crispy, golden-brown chicken breast, delicately placed on a bed of creamy coleslaw, between two halves of brioche bread. The presentation is as meticulous as a Renaissance painting, with every element carefully considered. But it’s not all about the looks; the flavors are equally captivating.

From the signature “David,” named after Michelangelo’s famous statue, to the “Angelo” fries, topped with truffle mayonnaise and parmesan cheese, every bite is a journey through culinary history.

At Chick’n Fries, we believe that food should be an experience. That’s why we use only the finest locally sourced ingredients.

Our chefs spend countless hours perfecting each recipe, ensuring that each sandwich is a harmonious blend of flavors and textures.

The logo is a kinetic, humorous typography and a simple icon to create a connection with customers and to indicate the activity and vitality of the products used in the brand, which is the main pillar of our identity.

As for the colors, they are vibrant colors that attract attention and help create a state of joy that is dominated by the spirit of the brand and its characters.

Each sandwich is a work of art, a canvas on which our culinary artists express their passion. Imagine a crispy, golden-brown chicken breast, delicately placed on a bed of creamy coleslaw, between two halves of brioche bread. The presentation is as meticulous as a Renaissance painting, with every element carefully considered.

But it’s not all about the looks; the flavors are equally captivating. From the signature “David,” named after Michelangelo’s famous statue, to the “Angelo” fries, topped with truffle mayonnaise and parmesan cheese, every bite is a journey through culinary history.

At Chick’n Fries, we believe that food should be an experience. That’s why we use only the finest locally sourced ingredients.

Our chefs spend countless hours perfecting each recipe, ensuring that each sandwich is a harmonious blend of flavors and textures.

We also relied on the style of illustrations in designing the packaging, and it was integrated into social media designs, outdoor advertising campaigns, and posters to create a state of connection with the customer, which is the main pillar as we mentioned earlier.

Scope ─ Logo Design, Brand Identity, Art Direction
Date ─ Sep 2024
Design & Art Direction ─ Mahmoud Hassan
Company ─ Brito Cloud Kitchens