Drype Cocktail

Drype Cocktail Packaging Design Drype is a Milan-based start-up that specializes in the production of natural and sparkling water-soluble alcoholic cocktails. The company’s mission is to reduce CO2 emissions within the bar and hospitality industry by offering a unique solution that eliminates unnecessary weight and volume during transportation. This is achieved through their innovative water-soluble cocktails, which significantly cut down on packaging waste and transportation emissions.

Packaging Concept: The design of Drype’s cans is focused on conveying simplicity and a modern, fresh aesthetic that reflects the brand’s environmental mission. Inspired by minimalist forms, the can labels feature organic, hand-drawn shapes that emphasize the natural ingredients and sustainable values of the brand. The color palette is clean and vibrant, with each flavor variant being instantly recognizable through its distinct color scheme.

Eco-friendly packaging design aligned with the brand’s commitment to sustainability.Bold and minimalistic graphics that enhance brand recognition.A distinctive color palette that differentiates each product flavor while maintaining a cohesive visual identity across the range. The design also reflects Drype’s forward-thinking approach, combining aesthetics with functionality to contribute to a more sustainable future for the beverage industry.