Glamour

In designing the visual identity for Glamour, a flower and gift shop, my goal was to embody the brand’s essence through a blend of elegance and optimism. The central focus of the design is a meticulously crafted flower symbol, with unique details aimed at evoking feelings of hope and positivity. This floral symbol is not merely a decorative element; it represents the vibrant and uplifting spirit that flowers bring into our lives, enhancing every occasion with their natural beauty.

Glamour began as a small, family-owned shop, with a mission to offer exquisite floral arrangements and distinctive gifts that express sentiments of love, joy, and celebration. The brand has always believed that each flower and gift carries its own story, and through thoughtful design, it seeks to amplify these stories in the lives of its customers. This commitment to creating meaningful experiences is at the core of what “Glamour” does.

To complete the visual identity, I selected a serif typeface that adds a touch of sophistication and refinement. This choice reflects “Glamour’s” dedication to elegance and high standards, ensuring that the brand’s visual identity remains timeless and stylish.

The harmony between the distinctive flower symbol and the elegant typeface forms a cohesive and memorable visual identity, perfectly aligned with “Glamour’s” message: bringing beauty, joy, and a touch of luxury to every bouquet and gift. This design captures the essence of what “Glamour” represents, making it a lasting symbol of elegance and celebration.