KFC Bucket Celebration 2024

KFC BUCKET CELEBRATION 2024

The KFC bucket is one of the brand’s most iconic assets worldwide. Between July and August this year, we celebrated the bucket in a unique way, immersing ourselves in the culture and social context of each country.

The design of the KFC bucket is inspired by capturing moments of happiness and fun in everyday scenes. We dive into a world where food not only nourishes the body but also the spirit, bringing joy and connection to people.

The bucket becomes the main stage, where small figures represent moments of happiness around food. Elements like fresh salads and mashed potatoes are used to create miniature scenes that reflect the fun and enjoyment of mealtime.

Each element of the bucket’s design—from the crispy chicken pieces to the fresh sides—becomes part of a charming and playful visual narrative. The miniature figures interact with the food creatively, sparking smiles and moments of surprise for those who observe it.

This celebration not only highlights the individual joy of enjoying a delicious meal but also the shared joy of gathering with friends and family around the table. Each miniature scene captures the essence of camaraderie and human connection that emerges when we share a meal together.

At the heart of every country where KFC has landed, the bucket has become an essential part of the culinary culture. From family celebrations to casual get-togethers with friends, the KFC bucket is always present, bringing not just chicken, but memories of shared moments and smiles.