DR. LEVITAS

DR. LEVITAS is a professional cosmetics brand and a network of clinics from Israel. Eitan Levitas is a premium cosmetologist. The combination of clinics and cosmetology allows combining medical/scientific qualifications, innovations and a proven reputation of a doctor.

METAPHOR / SLOGAN:
“You are the art”.

The hidden metaphor, which is contained in the formation of poses and images, is levitation. The Levitas surname is an ancient Israeli family, but the spelling itself coincides with the Latin word “levitas”, which means “levitation”. All the goddesses and the feather are in zero gravity, that is, they levitate.

FUNCTIONAL / SELLING FEATURE.

Product groups are made according to the graphic principle of combining a single image. In groups of 3 or 2 products, when you put the products of the group next to each other, you get a single image of the image. It is important that the boxes and bottles work spatially differently.

The image is depicted completely on the boxes, that is, one part of the image is shown on the front side, the other parts are located on adjacent sides. For this purpose, a block system of layout of information on boxes was developed.

On bottles for groups of 1 or 2 products, the image is placed entirely on different sides. And for bottles of 3 products, a system of abstractions was developed when dividing the image into 3 parts.

The merchandising feature of the brand is also taken into account. A single image can be laid out on a store shelf using boxes both from a complete group of products and from 1 separate product.

STRUCTURAL TASK.

The main structural task from the point of view of sales is to ensure the competent distribution of graphics and images in such a way that it is possible to sell products in sets, groups and as separate products.

In total, the brand has 6 independent product groups. 5 groups for women (goddess images) and 1 unisex group (feather image). The groups consist of different numbers of products: 3, 2 and 1. These product groups can be sold both independently and as part of cross-sets.

The brand’s feature of selling one product from a separate group is also taken into account, that is, the design of such a product uses the goddess’s head (upper part), which allows presenting such a product separately from the other products of the group.