Poppin’ Good

Poppin’ Good is the brand by Martha and George, who explored every corn farm to source the finest, freshest kernels.  This brand’s aim is to bring the same lively, fun, and nostalgic experience to your doorstep.

The brand represents the journey of premium corn, from cob to perfectly popped, crunchy popcorn. Each pack reflects this story, transforming corn into a delightful snack with the message, “You Butter believe it, I am poppin’ for you!”

Poppin’ Good packaging delivers quality and invites customers to enjoy a joyful popcorn experience, embodying fun and flavor in every bite.

Logo Concept Breakdown for Poppin’ Good

Typeface Choice: I’ve selected the bold, rounded “Gliker” typeface to reflect a friendly and approachable tone. This fits perfectly with the playful and nostalgic feel of popcorn, while the rounded edges echo the soft, fluffy texture of the product itself.

To add a playful twist, I’ve replaced the “I” in Poppin’ with a stylized corn cob. This element is more than just fun—it visually represents the brand’s essence and product origins.

The “O” in “Good” is customized into corn kernel shapes, symbolizing the transformation from cob to premium kernels sourced directly from Farmers, reinforcing the brand’s focus on quality ingredients.