Lappika

CLIENT AND TASK

Diarsi Company is one of the leaders in the production of innovative oral care products, cosmetics and medical products. DS1 branding had to develop a new brand of Lapikka children’s cosmetics for the company.

ANALYTICS AND POSITIONING

The high quality of the products, the careful attitude towards the baby and the value of the moments spent by the mother with the child — all this made it possible to give the Lapikka brand a Finnish character with its characteristic calmness and focus on joy in small things. This corresponds to the “medium+” price segment.

Therefore, it was decided to develop a design in the style of minimalism and restrained shades and choose a brand character that reflects the character of the brand and becomes a friend for the child: the buyer of children’s products is usually the mother, but it is important for her that the packaging appeals to the baby. In addition, according to statistics, the majority of Russians prefer to see mascots in brand communications, and 60% of them — especially in the category of children’s goods.

IDEA AND IMPLEMENTATION

During the testing, a cute penguin was chosen from among the possible heroes — each child’s assistant. Together with the baby, he grows and develops: he changes himself, his interests change.

The maturation of the brand character is emphasized by its attributes and color division, thus indicating differentiation in the line. It is divided into three areas: for newborns, for toddlers and for children aged 8 to 12 years. At the same time, the entire palette is designed in a calm and soft Scandinavian style.

The combination of soft lines and simple, concise fonts allows you to convey the values of trust and a scientific approach to product development. Only the most significant information is displayed on the front of the package, which does not blur attention and shows: It’s a reliable brand that knows what’s really important.

RESULT

Thus, a brand of children’s cosmetics was created that not only effectively differentiates products, but also conveys the “Finnish” character, conveying key values: high quality products and caring for the youngest.