Leading South African design studio Adamsrib, recently made a bold artistic statement with their creation of a wine label for niche premium wine brand Yerden Eksteen Wines. Their award-winning Nosotros Malbec now boasts a packaging design that is equally celebrated and critically acclaimed.
The label captures the essence of the winemaking couple’s home countries, Argentina and South Africa. It includes the centrepiece, a Malbec vine, Argentina’s allegory depicted as a female figure, Table Mountain and South Africa’s protea, alongside the iconic Aconcagua Mountain and the Argentinian sun symbol. The concept illustration on the front is strengthened by the special die-cut label shape at the back, resembling the Pangea effect (where Africa and South America would connect). Subtle copper foil touches add another layer to this premium design while Argentina’s signature light blue (as used on their national flag) is used on the capsule – a slightly unconventional choice.
The dynamic duo at Yerden Eksteen Wines made this wine as a testimony that love and passion can move mountains, and even continents when combined with an ambitious heart. Winemaking couple Sol, from Argentina, and Pieter Willem, from South Africa, fell in love while crafting wines abroad. Since then their desire to share their dreams in life and in wine has underpinned this project. Their respective Mendocinian and Capetonian heritage and winemaking influences shape the layers of this Malbec and its label design.
The name ‘Nosotros’ means ‘us’, and with this packaging design that unifies two different cultures and diverse symbolism, Adamsrib wanted to create a sense of shared community. This also ties into the brand’s gregarious, hospitable identity and their vision to invite those enjoying the wine into their greater nosotros, or circle of friends. It also alludes to the idea that cultural divides can be bridged through mutual understanding, tolerance and a curious spirit. And sharing a bottle of fine wine is perhaps a good place to start…with a captivating label that is certain to spark interesting conversation.





