Decoded Treatment Foundation

A complete brand identity created for Decoded’s new Treatment Foundation — a product that bridges skincare and beauty. Designed to reflect science, trust, and sophistication, the identity communicates the product’s Triple Complex innovation while positioning Decoded as more than makeup — a treatment-driven beauty essential.

Decoded is the result of a dynamic collaboration between industry professionals who bring expertise, science, and innovation into the world of skincare.

Born from a belief that your last layer of makeup should work just as hard as your first layer of skincare. I was invited to bring this philosophy to life by creating the brand identity for their new Treatment Foundation — a product that doesn’t just cover, it cares for your skin.

Powered by a Triple Complex, the formula works in synergy with your skin to protect, hydrate, and rejuvenate:

•  Ceramides repair and strengthen your barrier, supporting a healthy skin microbiome.
• Vitamin E & Glycerin lock in moisture, protect against daily damage, and enhance smoothness.
• Peptides improve firmness, reduce wrinkles, and restore youthful vitality.

Decoded Treatment Foundation is more than makeup — it’s skin coverage with care.