A cafe belongs in a Royal fertility journey

What if care didn’t end at the door but began at the table?
Marklinica reimagined the café inside Royal Fertility Center not as an amenity, but as an emotional extension of the clinic’s promise, where design becomes a quiet act of care.

The challenge:
To design a café inside a clinical setting that feels human, not sterile. Hopefu,l not overly polished. Precisely aligned with the sensitivity of fertility care, yet warm enough to invite pause.

The solution:
Packaging, menus, and spatial graphics were composed around a restrained palette of soft whites, botanical greens, and understated metallic tones that whisper calm and reflect growth.
Typography walks the line between clarity and approachability. Icons suggest nourishment, not nutrition facts.

Art direction:
Every object became part of a ritual: cups held like conversation starters, boards positioned with gentle hierarchy, surfaces soft to the eye and hand. Lighting was diffused, not dramatic, capturing a sense of presence, not performance.

From interior signage to takeaway touchpoints, Marklinica shaped an identity where the Royal Fertility Center Café doesn’t just offer refreshment, it restores rhythm.
It turns waiting into unwinding.

It turns design into empathy.