Alma Libre

Creative Agency: Hula Estudio
Project Type: Produced, Commercial Work
Location: Logroño, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Offset, foil stamping

Alma Libre is a semi-sweet wine, white and rosé, with a limited edition of 3000 units each.

Away from the classic Rioja standards, this wine aims to reach consumers that are searching for different wines.

The brand was already a declaration of intentions and it was clear that freedom had to be represented somehow. That’s why we thought about swallows, remembering those summer evenings during our childhood, without any worries, observing how dozens of them furrow the sky freely.

ILLUSTRATION
Migratory birds have no borders, they cross the skies with total freedom, so we decided to represent them in full flight through a series of illustrations made in ink, creating a flock that crosses freely through the labels.