Barilla Penne Colorate

Graphic Designer: Filippos Fragkogiannis
Project Type: Student Project
School: Vakalo College of Art & Design
Course: Packaging
Location: Athens, Greece
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

That’s a packaging student work, in which I choose a commercial product and redesign it while applying three characteristics: those of darkness, color, and stubbornness.

The rationale was about identifying one of our favorite products with three words that are supposed to describe ourselves. Choosing Barilla Penne Rigate, I created a product of the same brand, named Penne Colorate which has a conservative, unusual and dark appearance at first glance.

Also, the recommended recipes are repeated to refer to stubbornness. Finally, pasta has a great variety of colors, much larger than usual, as it hides the color and the warmth, hidden.

What’s Unique?
The great variety of “colors”, products can have inside. Allegorically, man, whatever defence system he uses to keep his balance, conceals within him a wealth of ideas, needs and desires that are revealed to those who prefer them.