Anemelon Honey

Creative Agency: Ground Branding Agency
Project Type: Produced, Commercial Work
Client: Anemelon Honey
Location: Heraklion, Crete, Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass, Paper
Printing Process: Digital Printing

Anemelon is a new product in the market of healthy food that is already on the shelves of hundreds of food stores in Greece. Pure Cretan Honey with thyme & pine that was designed in the concept of simplicity and purity. The name comes form the Greek word anemelon which means carefree and the second half melo means honey. The packaging design is inspired by the bud and the flower where the process of honey production begins and the typography is based on vintage greek signage. No colour is added since the purity and colour of the products is intense and should be the protagonist.