AVEC JOIE Fragrance (Student Project)

Designer: Yu-Jia Huang
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Packaging
Tutor: Marc Rosen
Location: NY, USA
Packaging Contents: Fragrance
Packaging Substrate / Materials: Glass

AVEC JOIE (meaning “with joy”), is a fragrance with a fresh oriental floral scent, dedicated to women who are confident and sophisticated, strong yet romantic.

They have bright souls, always bringing joy to the people around them; then on sunny holidays, they enjoy small getaways with beloved family and friends.

These characteristics and the scent made me thought of the warmth of sunlight, the elegance of flower petals, and the joyfulness of hot air balloons, which further on inspires the name and the design.

What’s Unique?
The shape of the bottle was initially inspired by hot air balloons; as you slowly tilt it, the shape then shifts into light flower petals. Each perspective creates its own unique shape. In addition, the color and material choice of the white ceramic derived from the serene and subtle elegance of orchids.