SOKNA Branding + Package Design

SOKNA is an end-to-end funerary services company dedicated to serve families that experience the loss of loved ones. pew. led the endeavors of creating the brand strategy, narrative development & visual identity for SOKNA, as well as a brand launch shoot.

SOKNA believes that no matter the belief system, everyone deserves a timeout of absolute peace, clarity and possible transcendence when they’ve lost a loved one. Multiple religious and non-religious philosophies have interpreted death as the mere separation of body & soul.

We’ve mined this separation with creative inquiry and arrived at strategic clarity; everything physical or worldly must be purged out of the mental space. Ultimately, SOKNA’s philosophy culminates in a, rather paradoxical, effort of getting the affected closer to the deceased by creating an environment for
a safer, calmer parting.

Such a timeout involves an intricate process of weeding out the unnecessary politics of paperwork or logistical hassle from the headspace of mourners. SOKNA takes on this purification process – via a team of experts who understand the morbidity of the occurence – and delivers on the promise.