Fullers Anniversary Ale

Agency: ninety three design
Project Type: Produced, Commercial Work
Client: Fuller Smith & Turner
Location: London, UK
Packaging Contents: Ale
Packaging Materials: Carton board – foil block

Fullers is London’s oldest brewers, with an enviable brewing heritage, and a strong connection to the capital, this year they celebrated 170 years of brewing, with the launch of a new premium limited edition ale.

Initially conceived as an internal staff gift the ale later went on sale through their brewery shop.

Our design solution featured the famous griffin brewery’s double domed gates (familiar to all who work in or have visited or driven past the brewery) these featured all the way around the base of the box, and was inspired as a celebration of the actual brewery and the company statement ‘that many award winning beers had passed through these gates since 1845’.