ABOUT
In the realm of lighting innovation, where brilliance meets hygiene, the OSRAM LED bulbs with their groundbreaking antibacterial coating shine as a testament to visionary design. This unique patented coating is a pioneering defense against germs, tirelessly combating unseen threats as air gracefully dances around the illuminating heart of the light source.
SOLUTION
In crafting the packaging for these extraordinary LED bulbs, designer Vladimir Shmoylov embarked on a creative journey that marries form and function. With a captivating backdrop of regal purple, the foreground hosts a majestic portrayal of the LED bulb. Behind it, within the purple expanse, subtle gem-like accents twinkle, a testament to the meticulous craftsmanship and the battle waged against bacteria.
Front and center, an imposing circular emblem, reminiscent of a traffic prohibition sign, bears the universal symbol of crossed-out bacterial silhouettes. Above this, the OSRAM brand proudly reigns, while just below, a prominent field of text, color-coordinated to the lamp’s glow temperature, proclaims “Antibacterial.” Yellow for the inviting warmth of 3000 K, green for the soothing neutrality of 4000 K, and blue for the crisp coolness of 6500 K. These hues, each meticulously selected, create a vibrant tableau on the shelf, drawing the eye with their captivating contrasts and providing a visual cue for the discerning consumer.
RESULT
The packaging design achieved a mesmerizing synergy of aesthetics and function, mirroring the LED bulb’s own dual identity as both a lighting source and an antibacterial marvel. It condenses the essence of a building into a compact form, making it a functional work of art and an unforgettable addition to any home.
This product, tailored for the discerning markets of European countries, overcame the technical challenge of accommodating mandatory text in 28 different languages, a testament to its versatility and adaptability. It has graced store shelves across 28 European nations for several years, captivating consumers with its compelling blend of form, function, and protection. Ledvance Company proudly presents this packaging, a symbol of innovation and hygiene, that brings a touch of brilliance to daily life.