MASALA

MASALA – Spices and Herbs

A bold pictorial approach that fulfills its purpose. To draw attention to the physical – and even more successfully on the digital – shelf and give life and energy to the product. A design choice that simultaneously communicates the colorful power of the spice’s flavor and its oriental origin.

Curator’s Insight

Tigers are often associated with strength, courage, and vitality, which align perfectly with the vibrant and flavorful nature of spices. The use of vibrant colors in the labels adds a playful and lively touch to the design.