Pasta Ama Terra

Ama Terra pasta packages are made of entirely recyclable FSC® cardboard.

Each type of pasta is characterized by using a different illustration, in which the wheat harvest is represented as it happened before the advent of mechanization in agriculture. The reference is to the Ama Terra social bio-farm’s commitment to offering high-quality pasta, characterized by the processing of ancient durum wheat with excellent protein characteristics and high digestibility.

In line with the other organic products in the Ama Terra line, the illustrations are characterized by the use of primary colors and simple geometric shapes, creating a strong contrast effect between old and new, tradition and innovation. The typeface chosen marries this concept of form reduction well, through rudimentary geometries, characteristic of the early 20th century, further highlighted by the wide spacing between the letters.