XO SUPREME

X O  S U P R E M E –

Brand creation + packaging design.

A new range of clinical formula hair + skincare capturing the transformative power of exosomes, a new innovation in skin + hair rejuvenation.

These tiny vesicles prompt intercellular communication, signalling between skin cells, prompting regeneration + renewal at a cellular level.

As an expression of this action, we created a system of interconnected X + O symbols that combine to create a pattern grid that forms the core visual architecture of the brand.

From this XO grid, smaller sections were then extracted to create a signature X motif + then distilled further to a single unit XO icon.

These modular symbols are applied within an invisible grid of the larger XO pattern, with all elements applied at the same scale across touch points to reflect the clinical precision + the concept of cellular building blocks.

The XO grid pattern is executed in a pink-spectrum gradient for the skincare range + a blue-spectrum gradient for the haircare range. These base colour gradients have then been overlaid with a transparent holographic foil to capture the active dynamism of the formulations + to add vibrancy to the soft-touch clinical white canvases of cartons, glass bottles, tubes + tins.