Natures goodness superfoods

 THE TASK

The American company Mekor with the brand Nature’s Goodness approached us for the design of packaging for a series of Superfoods. The challenge of this project is in creating a vision to present powdered products in an attractive way.

 THE SOLUTION

The superfood line is designed for the American market. For this, our team decided to bet on a maximally clean design with nice typography. The brand area and the illustration are on a typical white background, and the clear color diversification corresponds to the product itself.

To reveal the qualities of superfoods, we used a compositional approach called by our designers “yin-yang”. The integrity of the image is achieved through complementarity – on one side is the powdered ingredient, and on the other – the herb, fruit or root from which it originates. With this, the design creates a sense of naturalness of the content. The suggestion is complemented by the imitation of a window, achieved with a clever graphic solution.

Our team is pleased to have created a stylish and functional packaging design that, with a little graphics, says a lot about this challenging product.