Winnika Bekasiak

Case Study: The Bekasiak Project – Wine Labels Telling a Story of Freedom

The Bekasiak project is born from a fusion of history, culture and a tale of freedom. Inspired by the “Drunken Men’s Tower” in the brand’s hometown in Poland, this project transforms a historical site of detention and redemption into a powerful narrative that is reflected in three unique wine labels. The tower, once used to lock up and detoxify drunkards, becomes the symbol of a nomad’s journey in search of himself, an outsider who has never stopped searching for his own path.

The Beginning of the Journey: Vaga – To Escape the Day
The first label, Vaga, is a white wine that tells the story of the moment when the nomad, lost and far from home, realizes he cannot go back. Just like the men locked in the “Drunken Men’s Tower”, he faces the need to purify himself and find a new direction. “When you can’t go back, you only have to worry about the best way forward” becomes the guide for those who, like him, seek to free themselves from the past and explore new horizons.

The Ungraspable Time: Reo – To Make Time Blind
Reo, a red wine, reflects the nomad’s struggle against the invisible chains of time and social expectations. Like the prisoners in the tower, he is forced to confront his own demons and a society that seeks to imprison his spirit. However, his rebellious soul refuses to be conformed. “You would measure time… yet the timeless in you knows that life is timeless,” is the essence of this wine, a call to live outside of convention, in harmony with one’s own inner rhythm.

The Hidden Truth: Konfesso – To Drink the Truth
Finally, Konfesso, a sparkling wine, represents the nomad’s final act of redemption. Like the men who confessed their sins within the walls of the tower, he embraces the truth, forgives his mistakes and prepares to start over. This wine celebrates sincerity, the ability to face one’s fragilities and the strength to start a new chapter. “Love the truth, but forgive the mistake,” is the message of Konfesso, an invitation to toast sincerity and the possibility of rebirth.

The Aesthetics of the Labels
The labels of the bottles are designed to visually recall the “Drunken Tower”. Using a sharp contrast between black and white, they symbolize the walls of the prison, creating a strong connection between the nomad’s journey and the history of this historic place in Poland. The grainy paper of the labels evokes the texture of the walls of the tower, making each bottle a tangible piece of this narrative.

A Meaningful Project
The Bekasiak project is much more than a simple wine tribute. It is a deep and multifaceted narrative that intertwines themes of imprisonment, liberation and redemption. Each bottle not only tells a part of the nomad’s story, but also reflects the story of all those who, like the prisoners of the tower, have struggled to find their freedom and their place in the world.

Conclusion: Bekasiak is an invitation to explore life with courage, to confront one’s limits and to find the strength to move forward, even when all seems lost. Just like in the “Drunken Tower”, the path to redemption lies through truth and the determination not to conform, but to be free, rare and unique.