TRUFFLES – ТRUFFLE CANDIES
The design of the TRUFFLES packaging is aimed at attracting the attention of truffle lovers. This popular dessert is well known even to inexperienced buyers. Thanks to staged macro photography, the characteristic texture of cocoa is clearly visible in the photo. Small particles of powder float in the air, emphasizing the dynamic composition of the frame, and the chocolates, beautifully illuminated by bright backlighting, create an appetizing image of the product.
The extremely visual food zone allows you to successfully present the contents of the opaque doypack package, thereby satisfying one of the main customer requests when choosing a product. To enhance the naturalism, the depicted sweets are covered with selective matte varnish. And thanks to the contrast with the glossy background, there is a feeling of a three-dimensional picture. The dominant black background in combination with bright metallic shiny design elements creates a unique play of light and shadow, giving the package a festive mood.
The laconic logo “MONT END BROOK” for the manufacturer and the attractive elegant trademark “TRUFFLES” took their rightful places in the composition. The line contains four types of candies with the flavors “orange”, “creamy”, “mint” and “amaretto”. The corresponding illustrations are located in the left corner of the package. For quick identification, each type has a bright signal color.