Bullfrog – Agnostico Everything

Agnostico Everything is a capsule collection designed for Bullfrog, the Italian grooming brand: a line of multi-purpose products with an irreverent, “no dogmas” attitude.

The range includes four products – Hair Grooming Spray, Natural Effect Molding Paste, All-in-One Oil and All-in-One Balm – packed in amber bottles and a jar, unified by a bold red label.

At the heart of the identity is a reinterpretation of the “all-seeing eye”: a bullfrog’s eye framed inside a triangle, a playful, irreverent take on esoteric iconography that gives the collection its name. The illustration is hand-drawn in an engraving-inspired style, surrounded by ornamental flourishes, stars and drops, and paired with a custom lettering for “Agnostico” a dimensional, vernacular display type with an etched drop shadow that recalls old apothecary and fairground signage.

The visual system extends beyond the labels to a black and white bandana featuring the central emblem flanked by four bullfrogs, and to a counter display for barbershops, turning the collection’s imagery into merchandise and point-of-sale.

The result blends the vocabulary of traditional barbering and tattoo culture with a contemporary, slightly ironic attitude “Bold & New Old”.

Brand: Bullfrog
Design, illustration and lettering: Francesco Paternoster