SEE – social contact lenses concept

Art Director: Stas Neretin
Illustrator: Anna Bondareva
Illustrator: Vera Zvereva
Copywriter: Sasha Fedoseeva
Copywriter: Alexander Litskevich
3D visualization: Pavel Gubin
Location: Russia
Project Type: Concept
Packaging Contents: Contact lenses
Packaging Substrate / Materials: Cardboard, plastic

Do you see things clearly? Can you imagine how much you missed around by having poor eyesight? This packaging of contact lenses will show you more. Everything that used to be in the fog. We moved far away from stereotypical packaging concepts. You can choose between two almost identical boxes and find out that the pure essence is lurking behind their covers. Congratulations, now you see more! However, you are still not fully sighted. You still isolated from the world. What do you know about those little things happening around every day?

Do not leave the reality and open red box quick! It will show you even more. On each packaging you can read about one of the real problems of our time. About the problems that are hushed up. Newspapers do not write about them, but people do. ​​​​​​​The QR code will lead to an article, video or research, where you can find out more about the topic. By clicking on an additional link you can make a monetary contribution to fight the problem. You see it now. Just keep your eyes wide open.