Slow Drop Syrup… (Concept)



Designer: Stas Neretin
Project Type: Concept
Location: Russia, Moscow
Packaging Contents: Syrup
Packaging Substrate / Materials: Glass

Slow drop is a series of syrups for making cocktails. I kept two goals in mind when working on the packaging: to show viscous nature of the syrup and make the bottle part of the interior.

Bottles often get a lot of attention in bars and get showcased on a wall. In such cases they stop being just packaging but also become a significant part of interior. I noticed that most of the time syrup bottles look out of place and don’t fit refined interiors. So I decided to make syrup bottles looking as good and polished as spirits.

Naming and packaging of the syrup represent the nature of the liquid inside — sweet, viscous, flowing. The key approach in packaging is the shape of the label that reminds of a syrup drop flowing slowly down the bottle. Color of the syrup inside gives a good contrast to the label and makes it stand out.

Different tastes are presented on golden prints with an image of the key ingredient and also syrup colors speak for themselves. Label decor gives the bottle a posh touch but texts on labels bring the seriousness down and create a nonchalant relaxed ambience to enjoy an evening sipping a cocktail. Slooooooowly…