Gillette Fusion ProGlide

The launch of Procter & Gamble’s new Gillette® Fusion® ProGlide™ Power Razor represents a first in the packaging industry and an exciting new direction for Burgopak USA. The partnership between Burgopak and Be Green Packaging–a molded-fiber company based out of Santa Barbara–has us all looking forward, and this first successful collaboration is a landmark. The significance of Procter & Gamble’s involvement as the largest consumer packaged goods company in the world cannot be understated.

Aligning with Procter & Gamble’s new long-term goals in environmental sustainability, the package redesign utilizes Be Green’s fiber-based material. The pack was a huge win in package reduction and a massive success with consumers.

Procter & Gamble’s new long-term sustainability goals and strategies were released earlier in 2010, focusing on “a deep understanding of consumers.” The plan includes a vision of using materials–like Be Green–that are renewably sourced, “with meaningful sustainable innovations that reduce the environmental impact of [their] products across the full product lifecycle,” according to Gillette’s Principal Engineer of R&D, Mike Marcinkowski.

Without sacrificing innovative design for environmental benefits, the package redesign retains shelf impact, brand identity, product protection, and cost-neutrality. Burgopak’s design aim with P&G was to integrate, not agitate the established brand value of Gillette.

Over a year of development and testing, Burgopak, Be Green Packaging and Gillette’s global packaging development team have worked on the development of Cradle to Cradle® certified packaging solutions that retain all the elements needed to survive the demanding retail supply channels. The working relationship of Burgopak and Be Green Packaging represents one of only five companies to pass the P&G global audit.

Burgopak has worked with Procter & Gamble on a range of structural design projects for their leading consumer brands including The Art Of Shaving and ZIRH. The new Gillette Fusion ProGlide launched globally on January 25th, 2011.