Designed by Helen Maria Bäckström, Sweden.
The brief was to make a package with a second life.
Noo-Del is a playful and simple packaging that will stand out on the shelves. The decor of a geisha refers to Asia and Asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geisha hairpins. The effect is even more fun when you eat from the package!
The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it.