Derrick Lin


Designed by Brandnew Design, the Netherlands.

Zuivelrijck is a range of biologic coffee creamer for the consumer market and the out of home market. Brandnew Design faced the challenge of creating a total new product range which consists of: cups, a dispenser for the cups, cartons and secondary packaging. The design tells us the story of the fictional “Zuivelrijck”, a place with a typical dutch look and feel… The aerial point of view shows you the famous black and white cows grazing on a almost abstract mondriaan styled landscape. Details include a herron standing near the water line and a pair of ducks. The predominantly green packs guaranty lots of shelf standout. The individual creamer cups also show 10 different landscape settings and details.