The Quit Smoking packaging concept project is an innovative campaign designed to motivate smokers to quit smoking for good. The design compares burning cigarettes with burning money. It implies that smoking not only destroys the smoker’s health, but their wealth as well.
Graphics on the cigarette box and the cigarettes are inspired by the micro lines and other printing techniques used to create US currency.
In addition to the strong reminder that smoking burns money, graphics that depict the risks of smoking are prominently displayed on the sides and back of the packaging.
The desired result is to encourage smokers to think about how smoking is damaging to both their health and wealth and will make their attempt to quit smoking more effective.