MINTA

Designed by DDC Creative Lab, Russia.

DDC Creative Lab Designs MINTA, a New Mint-Flavored Soda Drink.

DDC Creative Lab designs a new MINTA brand owned by Minta Beverages Inc.
MINTA is a soft drink naturally flavored with minta and lime, it will be available in Original, with all-natural sugar, and Diet, which is sugar free and only five calories.

Project included creation of trademark logo, packaging and label design as well as its adaptation for the range of SKU (MINTA Original and MINTA Diet in glass bottle, plastic bottle and slim can), shrink wrap multipack design and development of promo website.

Design communicates on purity, freshness and lightness of the product. Bottle look is based on “no-label” effect, minimal neck label instead of traditional face label. Bottle embossing helps to make its surface tactile and pleasant to touch.

Minta launches in U.S. market this fall. It will be sold in convenience and grocery stores across the United States, beginning in Los Angeles, San Francisco, Las Vegas, Chicago, New York and Miami.