Swell

Designed by Aloof, United Kingdom.

Aloof has designed branding and packaging for Swell, a no compromise natural hair care brand.

Swell is a breakthrough 3-step system with a unique Root Nutrient Complex, bringing root-to-tip volume and health to fine, limp and thinning hair.

The packaging is designed to communicate the efficacy of the products, with the negative space between the two ‘l’s’ creating an icon that resembles a root-to-tip hair follicle, echoed in the die cut, full-wrap label gap positioned on the face of the packaging.