JILILIANGJIU Spirits

A small batch of Xiaoqu raw liquor sold online, without any blending. The design hopes to convey a handmade feel and a semi-finished feeling different from industrial products.

Curator’s Insight

The packaging for this small-batch Xiaoqu raw liquor by JILILIANGJIU Spirits embraces a handmade, artisanal aesthetic, celebrating its unblended, authentic oriental nature. The design combines rustic materials like cloth wrapping and rope with bold typography and layered textures, evoking a semi-finished, raw charm that stands in stark contrast to industrialized products. The detailed illustrations and handwritten elements enhance the brand’s storytelling, reinforcing a sense of tradition and craftsmanship.